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LAVAZZA - more than Italian

Celebrating the Italian way of life with every cup of coffee! Visit at VieVinum the Lavazza lounge in the Trabantenstube.

Lavazza was founded in Turin in 1895 and has been owned by the Lavazza family for four generations. Today, Lavazza is at home all over the world. The global presence of the Lavazza Group is the result of more than 125 years of coffee passion. The more than 30 billion cups of Lavazza coffee produced each year are proof of a remarkable track record that continues to focus on the goal of offering the best possible coffee in all its varieties by taking into account every aspect of the supply chain, from the selection of raw materials to the product in the cup. 

Lavazza Group has revolutionized coffee culture by continuously investing in research and development: from the invention that marked the company's first success - coffee blending - to the development of innovative packaging solutions; from the first espresso drunk in space to the dozens of industrial patents. The ability to stay ahead of the curve is also reflected in the focus on sustainability - economic, social and environmental - that has always been a benchmark for the company's strategies. "Awakening a better world every morning" - this is Lavazza Group's corporate purpose, which aims to create sustainable value for employees, consumers, shareholders and the communities in which it operates, combining competitiveness with social and environmental responsibility.

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