Press Releases


And that was VieVinum 2018: a brilliant celebration, with a special guest of honour

15,000 attendees from nearly fifty nations, 550 exhibitors from Austria and elsewhere in the world of fine wine: From 9–11 June 2018, Austria’s showcase wine festival proved itself more attractive and inspiring than ever before. And the exhibitors – winegrowers and wine merchants – could take particular satisfaction in the greater numbers of professional attendees from all over the world, as well as an overall larger contingent of visitors from the wine trade and the hospitality industry. And these special moments were rendered even more special by the presence of wine legend Hugh Johnson, an honoured guest on the occasion of VieVinum’s twentieth anniversary.

Twenty years of VieVinum also means twenty years of ‘the Austrian wine wonder’. Alexandra
Graski-Hofmann, the organiser of VieVinum expressed this in her opening remarks: ‘I would
like to extend my most heartfelt thanks to all winegrowers for their loyalty, and of course
especially for their excellent wines’. A dedicated thank-you goes out to all cooperative
partners, as well as the attendees, whether they are wine experts or friends of wine, who
through their interest provide significant motivation for the winegrowers. Willi Klinger,
managing director of the Austrian Wine Marketing Board (AWMB/ÖWM), drew special
attention to the significance of solidarity and cohesiveness among the growers, as a proven
factor in the success of Austria’s wine industry. Visitors to VieVinum listened with great
attentiveness to the speech delivered by British wine author Hugh Johnson, who
characterised numerous Austrian winegrowers as his friends. The deputy head of the Swiss
Mission, Dr Michele Coduri, greeted the attendees as the official representative of this year’s
guest country Switzerland. The opening address was given by Johannes Schmuckenschlager,
president of the Austrian Viticultural Association and Member of Parliament. In his remarks
he placed the achievements of Austria’s winegrowers on centre-stage, and along with them
the great significance of the festival VieVinum – not least for the fine reputation that it
enjoys in international quarters. A great service that is also attributable to good organisation,
and which was singled-out for particular praise twice over the course of the opening
ceremony. Josef Bitzinger honoured Alexandra Graski-Hoffmann with a certificate of
appreciation from the Viennese Chamber of Commerce, while Professor Walter Kutscher
presented the Certificate of Special Merit from the Vienna Sommelier Association for
distinguished service to the Austrian wine industry.


Press kit


In celebrating its twenty-year anniversary, Austria’s marquee wine festival shines forth brightly from
the international event calendar. What began in 1998 with a test flight has grown into an
international event, highlighting the intrinsic and manifold excellence of Austrian wine. This year,
from the ninth to the eleventh of June, VieVinum will also commemorate ‘twenty years of the
Austrian wine-wonder’ with this round-numbered birthday.

Hardly any other event has made the dynamic ascendancy of Austria’s wine industry so visible as the
trade fair VieVinum has done. For twenty years now, Austria’s international wine festival has
documented the career of the Alpine nation’s winegrowers in biannual rhythm. From the beginning
onward, the driving force behind the event has been the concerted efforts of trade fair organiser
M.A.C Hoffman and the Austrian Wine Marketing Board (AWMB), working together with equal
proportions of expertise and innovative spirit. Professional, consistent and hospitable – managing
director Alexandra Graski-Hoffmann, Mag. and her team at M.A.C. Hofmann have remained on the
job throughout, constantly seeking to improve concept and execution in order to offer both
exhibitors and visitors the maximum in terms of service.

It is one thing to conceptualise and organise a trade fair; to establish one over the long run is a
special art. M.A.C Hoffmann has continued to develop and refine VieVinum since 1998, charging and
recharging the event with new energy. And whenever modifications in the agendas of wine-politics
or wine law come into play, these have always been and will continue to be coordinated with the
Austrian Wine Marketing Board.


VieVinum 2018 – Supporting Programme

Exploration tours through top vineyards and well-kept wine archives

The registration countdown is on. The supporting programme for VieVinum 2018 will be providing deep insights into famous winegrowing regions, top vineyards and precious, aged treasures in the bottle. Also, emerging wine regions and winegrower groups from Austria and its neighboring countries are sending strong signals. A variety of tastings will be held by the winemakers themselves as well as by international greats in the wine branch, including Pepi Schuller MW, Anne Krebiehl MW, Raimonds Tomsons (Best Sommelier in Europe and Africa), Stephan Reinhardt (The Wine Advocate) and Sascha Speicher (Meininger Verlag).


VieVinum 2018: A Warm Welcome to This Year’s Guest Country – Switzerland!

Armed with indigenous grape varieties and a highly distinctive wine character, Swiss winegrowers have been sparking a worldwide sensation. Even on the Austrian market, Swiss wine is a brand in demand. And it is all the more delightful that VieVinum, on the occasion of its 20th anniversary, is welcoming some of Switzerland’s best winemakers as part of their country’s guest appearance at the heralded wine fair.

Picturesque vineyards on rolling hills that extend far into the alpine region accompanied by vine-lined rivers and lakes. Such facet-rich distinction comes through in Swiss wines as well - especially as there is hardly any other wine country cultivating such a large number of autochthonous grape varieties within such a small space. And these varieties, such as Arvine, Bondola and Completer, are sought after as wines by sommeliers and wine lovers who are looking for something truly special and unique. However, the wines are available only in limited quantities because of what nature dictates through a filigree-structured wine landscape.

In demand as much as the wines themselves are the commented tastings of them - which will take place within the framework of VieVinum. These will include a retrospective of ten vintages, many of which are already out of stock. The aim of this exclusive tasting – which will be moderated by Andreas Keller, co-founder of Mémoire - is to highlight the often underestimated ageing potential and the nobility of great Swiss wines. Indeed, a rare opportunity that should not be missed.


VieVinum - 20 Years and Stronger than Ever!

What began in 1998 as a test run went on to become the international festival for Austrian wine. From June 9th to 11th, 2018, VieVinum will be marking "20 years of the Austrian wine miracle” as a very special birthday event. Nearly no other event has made the rapid rise of the Austrian wine industry so visible like VieVinum. For 20 years, Austria's international wine festival has been documenting the products and development of Austrian winemakers every two years. As the driving forces behind VieVinum, the organiser, M.A.C. Hoffmann, and the Austrian Wine Marketing Board (ÖWM) have from the beginning poured their fine expertise and innovative spirit into the event. Professional, dedicated and hospitable, M.A.C. Hoffmann CEO Alexandra Graski-Hoffmann and her team have always worked tirelessly, continuously striving to become even better and provide exhibitors and visitors with a maximum of service.

International Diversity  
International exhibitors have an equally important role. Through them, VieVinum delivers the multifacetedness that makes the subject of wine so seductive and exciting. As a visitor magnet, a fine supporting programme has developed and evolved. This offers variety aplenty: a wealth of lectures and commented tastings moderated by renowned greats of the wine industry.

Secure Pre-sale Tickets Now!
Visitors can already buy tickets in advance for 45 Euros (instead of € 55 directly at the box office). They are available at:

Timely Planning

Exclusively for VieVinum, the travel agency, Mondial, has created attractive packages for exhibitors and visitors. These include accommodation in various hotel categories, reduced entry to VieVinum and, optionally, a relaxed journey by train within Austria. The team at Mondial is available for individual planning. Info: +43 1 588 04 137; ;, or at this link In order to plan your visit to VieVinum well and to avoid missing the wines from an exciting winery, an exhibitor preview is already available:

Press Accreditation
Accreditation for representatives of the trade/specialist media is possible at This requires a written credential (letter from the editor-in-chief, or the listing of the representative’s name in the medium imprint with reference to a wine article no more than six months old). The press cards are issued directly at VieVinum’s press counter located just before the entrance to the Hofburg Palace.


VieVinum 2018 - June 9th to June 11th, 2018

Vienna's Big Wine Show is Calling!

For its 20th anniversary, the largest Austrian wine fair will be even more dynamic and vital than ever – while, of course, remaining familiar and charming as always! Since 1998, winegrowers, wine lovers and wine personalities from all over the world have been getting together at the Hofburg Palace in Vienna for this great biennial event.  A wealth of fine-tuned presentations and commented tastings – conducted by internationally renowned specialists in the wine sector – offer an incomparable variety of subjects and wines.